DTH Provider tata sky launched Video on Demand (VoD) service which allows its subscribers to watch content on demand and to download TV shows after they have been broadcast. It includes Catch Up TV and VoD library of movies & TV concerts for subscribers for easy download.
Films, TV series, and televised concerts will all be available on demand to Tata Sky's direct to home (DTH) high definition TV subscribers after the operator unveiled the first of its kind broadband delivered service in India.
A video on demand (VOD) library will include between 500-1000 movie titles across different genres in a variety of languages, while the new 'catch up' function will allow viewers to access and watch TV shows they missed within five days of their transmission.
"We strive to remain the pioneers of the DTH industry. The VoD experience on Tata Sky is set to change the way television is seen in India," said Vikram Mehra, Chief Marketing Officer, Tata Sky.
Vikram Mehra, Chief Marketing Officer, Tata Sky said that the new service will fulfill consumer demand and added that the company will remain committed to providing its giving its viewers the best in television technology.
Tata Sky + HD customers should connect their set top box to their broadband connection via an Ethernet cable to access the VOD service. A customer can then select his choice of video from the title based search function.
The service is for free for the first month after which customers will have to pay for downloading movies while the catch up TV will be available for free.
‘Catch Up TV’ -- a service that allows its Tata Sky+ HD subscribers to watch their favourite TV show even after the original broadcast without the need to record. This unique service will give subscribers access to select TV shows that can be downloaded from the Tata Sky server and viewed at their convenience.
Currently, Catch Up TV will be providing the Top shows from channels like Star Plus, Colors, SAB TV, NDTV, SONY Entertainment, Channel V etc.
The VoD movie library is an assortment of old and new movies that will be available to the subscriber for easy downloads. It library will host over 500-1000 movie titles across multiple genres and languages in digital quality. Subscribers can choose from erstwhile Kishore Kumar, Rajesh Khanna and Amitabh Bachchan movies to contemporary movies with Ranbir Kapoor, Hritihik Roshan & Aamir Khan.
The VoD service will be available on the Tata Sky+ HD box and subscribers will just need to connect the Set Top Box to their broadband connection through an Ethernet cable.
As part of the launch phase, Catch Up TV and Movie downloads would be offered to Tata Sky+ subscribers absolutely free for the first month. Thereafter, Catch Up TV will remain as a free service and the movie downloads will have a nominal fee.
Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said,
“We strive to remain the pioneers of the DTH industry. The VoD experience on Tata Sky is set to change the way television is seen in India. After extensive consumer research we know that subscribers use the pay-per-view service; however are in the lookout for TV Shows and a larger library of movies. With our pioneering technology, we have ensured that the user-friendly interface of VoD will fulfill consumer demand. Tata Sky will stay committed to giving its viewers the best in television technology.”
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